Franmar Hires National Sales Manager

August 12, 2022 | Posted by Karen Apfelbaum

BLOOMINGTON, Ill. -- An experienced leader with a proven track record in sales and revenue growth has been hired as the national sales manager for Franmar, Inc.


Craig Rogers of Washington, Ill. will oversee the sales operations of the Bloomington, Ill.-based manufacturer, which produces the BLUE BEAR® retail and industrial lines, and a complete line of screen-printing products. His duties include nurturing existing client relationships and working with the Franmar management team to promote and grow its BLUE BEAR product lines. He will be the primary contact for Franmar’s network of corporate-level buyers, dealers and distributors, and manufacturer's representatives.


“We are so pleased Craig has joined our company,” said General Manager Tim Whitlock. “His experience in sales and account management, territory expansion and new account development will be assets as we continue to increase brand awareness and demonstrate the many benefits of our products.”


Rogers has 20 years of territory/regional sales management experience in manufacturing industries, including architectural and industrial coatings with an emphasis on concrete surface prep cleaners/finishing products.. He’s worked for Valspar Corp. and Sherwin-Williams Co., and received a bachelor’s degree from Northern Illinois University in DeKalb.


He was attracted to Franmar because of its quality, eco-friendly products and the opportunity to partner with a strong management team.


“My number one goal is to increase sales - the sky’s the limit,” said Rogers.  “I look forward to working with our current sales network to grow the BLUE BEAR brand.  I also look forward to developing new territories and establishing new partnerships.”


Rogers is married and the father of a 12-year-old son. He is an avid sports fan and enjoys coaching his son’s lacrosse team.


For 35 years, Franmar has been synonymous with green innovation. The family-owned business based in Bloomington, Illinois believes that people should be able to undertake cleaning and restoration projects without risking their health or harming the environment. Franmar products rely on the power of soybeans rather than harsh chemicals like methylene chloride, muriatic acid and trisodium phosphate (TSP). Soy-based solvents are an affordable, superior alternative because they can easily penetrate coatings, adhesives, grease, asphalt and more, without noxious odors or side effects. Franmar’s innovations include nearly two dozen products that are part of the BLUE BEAR retail and industrial lines, as well as a full range of screen-printing products.